ŠKODA saves forgetful drivers with new ProjectaPal LED reminder system


April 01, 2019

• Personalised messages projected onto the road when doors are opened
• Owners can create a bespoke reminder or link to their diary
• System allows owners to project images from smartphone galleries
• Easy to navigate controls via infotainment system

 

 Milton Keynes, 1 April 2019: ŠKODA is coming to the rescue of forgetful drivers across the UK thanks to the introduction of a new ProjectaPal lighting system. This all-new Simply Clever feature means that birthdays, wedding anniversaries and even bin days need never to be missed again. ProjectaPal builds on the functionality of the boarding spots fitted as standard across the Karoq range from SE and above, and allows owners to set reminders that are clearly visible when the front doors are opened at the start and end of every journey.

Drivers can either link the system to their smartphone diaries via the infotainment system, or key in a specific reminder on the touchscreen. The projected image is crisp and bright thanks to the use of high-intensity LED beams, meaning that even the most distracted of owners will spot the reminder as they leave their car.

Explaining the development process, ŠKODA Head of infotainment development, Dr Ivor Tüchskreen said: “Every week, I forget to put my bins out for recycling. Before ProjectaPal, I would tape a note on the interior door handle, but it would always fall off. Then I thought ‘why don’t I ask my Karoq to remind me instead?’ – and that’s when we started designing ProjectaPal.”

And for drivers who are comfortably on top of their social diaries, ProjectaPal has another unique feature. Thanks to ŠKODA’s acclaimed connectivity, the system can project the image of a loved one onto the road surface below. Accessed via the infotainment system, drivers can select any image they like from a linked smartphone. ProjectaPal then creates a preview of the projected image on the infotainment screen. Once approved, the system projects the image onto the road surface below the door, providing an instant reminder of a loved one, pet or favourite holiday memory.

“ProjectaPal also allows owners to see a familiar face whenever they enter or leave their ŠKODA.” Explains Tüchskreen. “Maybe you are missing someone you really love like your dog, cat, your favourite football player or your wife. With ProjectaPal, you can see their faces the moment you open the door.”

The new ProjectaPal will be available to order from today, 1st April 2019.

 

-Ends-

Further information:

 

Pietro Panarisi,                                      Graeme Lambert,

Head of Press and PR,                           Product Affairs Manager,

M +44 7814 674 661                               M +44 7342 073 586

T +44 1908 548 042                                T +44 1908 548 060          

pietro.panarisi@skoda.co.uk                   graeme.lambert@Skoda.co.uk                         

 

Michelle O’Sullivan                                Clare Pleasants

Media Relations Manager                      Press Fleet Manager

M +44 7738 896 676                             M +44 7931 642330

T +44 1908 548 062                              T +44 1908 548 915

Michelle.Osullivan@skoda.co.uk Clare.Pleasants1@skoda.co.uk 

 

Charlotte Moss,                                    

Press and PR                                       

M +44 7561 298 167                            

T+44 1908 601 797                              

charlotte@performancecomms.com      

 

 

 

 

 

 

 

 

ŠKODA AUTO

›   was founded during the pioneering days of the automobile in 1895, making it one of the longest-established automobile companies in the world.

›   currently offers its customers eight passenger-car series: the CITIGO, FABIA, RAPID, OCTAVIA, KAROQ, KODIAQ, as well as the KAMIQ (in China) and the SUPERB.

›   delivered more than 1.25 million vehicles to customers around the world in 2017.

›   has belonged to Volkswagen Group since 1991. The Volkswagen Group is one of the most successful vehicle manufacturers in the world. In association with the Group, ŠKODA AUTO independently develops and manufactures vehicles, as well as components such as engines and transmissions. 

›   operates at three locations in the Czech Republic; manufactures in China, Russia, Slovakia, Algeria and India mainly through Group partnerships, as well as in Ukraine and Kazakhstan with local partners.

›   employs over 35,000 people globally and is active in more than 100 markets.

›   is transforming from being a traditional car manufacturer to a ‘Simply Clever Company for Optimal Mobility Solutions’ as part of ŠKODA Strategy 2025.

 www.skodamedia.com

skodauk_mediaPR/XXXXX2019XX