Bring on the summer holidays: ŠKODA launches free ‘Parent Taxi’ app that charges kids in chores


July 16, 2019

›  ŠKODA UK launches ŠKODA PARENT TAXI in time for school holidays 
›  App enables parents to exchange lifts in the car for chores around the house
›  Britain’s parents could be earning an average of £12,565* a year in taxi fares for chauffeuring their children around
›  Instructional video for app available here: https://www.skoda.co.uk/discover/taxi-app

 

Milton Keynes, 16 July 2019 – ŠKODA UK has developed a new smartphone app, ŠKODA PARENT TAXI, which lets parents charge their kids via the currency of chores.

Launched ahead of the summer holidays, the ŠKODA PARENT TAXI app has been created as part of new research by ŠKODA which found Britain’s parents drive approximately 1,648 additional miles a year ferrying their children around+! That’s the equivalent of an incredible £12,565 worth of taxi fares if parents were to charge their kids the average London taxi cost-per-mile rate*.

It’s no wonder two thirds of parents (66 per cent) said they sometimes feel like a taxi service for their kids; spending on average an extra three hours in the car each week driving their children to places such as friends’ houses and sports clubs. Northern Ireland was found to have the hardest working parent taxi drivers with mum and dad travelling 2,142 miles on average each year for their kids**.

 

Average miles spent by parents driving their children to extracurricular activities in a year

 

Region

Miles travelled

1

Northern Ireland

2,142

2

London

1,789

3

South West

1,760

4

Scotland

1,759

5

South East

1,677

6

East Midland

1,654

7

Wales

1,635

8

East Anglia

1,550

9

North West

1,515

10

North East

1,481

11

Yorkshire and the Humber

1,425

12

West Midlands

1,399

 

Available to download for free on iOS and Android, ŠKODA PARENT TAXI acts like a real taximeter allowing parents to exchange miles for chores; such as cleaning the car, feeding the family pet, tidying their bedroom, and doing the washing up. 

The intuitively designed app works by tracking the car journey via GPS and parents or guardians can set how many miles equate to a single chore. Once the driver has reached their passenger’s destination, the app totals the miles travelled and reveals the chore/s for the journey.

As a means of receipt, the driver can share the completed journey directly to the passenger’s smartphone / connected device via text or email; it even gives the option to share the details on social media. Other functionality includes the ability to view past journeys and fares, create a bespoke chore receipt, and track the total amount of journeys.

To trial the app, ŠKODA enlisted the help of mummy blogger, Jo Middleton and her teenage daughter Belle.

Having completed several journeys using ŠKODA PARENT TAXI, Jo said: “This is the app I’ve been waiting for! It’s true that kids generally have a better social life than adults and as result that can mean a lot of car journeys each week. Although I love encouraging them to get out and do more, I think it’s a great idea to swap miles for some help around the house in return.”

Naturally, it’s not just teens that rely on mum and dad to drive them around, it’s younger siblings too. Studies have now shown that encouraging younger children to help with household chores, such as tidying away their toys and games, can improve their motor development***.

The survey showed 89 per cent of parents regularly ask their children to help out with chores around the home. The most popular household jobs that parents ask their kids to do are tidying their bedroom (62 per cent), doing the dishes (30 per cent), taking out the rubbish (29 per cent) and vacuuming (23 per cent).

In addition, although parents are spending significant time on the road, nearly half (47 per cent) admitted to using the time to catch up with their kids, and 44 per cent don’t mind the extra miles as they’d rather their kids are out doing things – one dedicated parent even covered a 440 mile roundtrip from Bury to Edinburgh and back so their child could compete in a cycle race. 

Despite parents seemingly unwavering generosity, ŠKODA has one eye out for all those hardworking grownups and launched the ŠKODA PARENT TAXI app to help strike a fairer family life balance.

Of course, at what age parents decide to use this app as a means of payment for lifts is at their own discretion!

To download and for further information about the ŠKODA PARENT TAXI app visit: https://www.skoda.co.uk/discover/taxi-app

 

-Ends-

 

 

+Survey data from research carried out by ŠKODA UK and OnePoll in April 2019. Polled 1,723 parents with one or more children aged between 7-17.

 

* Survey results showed that parents travel on average 31.38 miles per week taking children to extra-curricular activities. Equivalent weekly taxi fare based on average London taxi cost per mile (Tariff 1) source https://tfl.gov.uk/modes/taxis-and-minicabs/taxi-fares. Annual figure based on 52 weeks of the year.   

 

**Survey results detailed how many miles in an average week parents travel taking children to extra-curricular activities. Annual figure based on 52 weeks of the year. 

 

Region

Miles travelled in an average week

1

Northern Ireland 

41.19

2

London

34.41

3

South West

33.84

4

Scotland 

33.82

5

South East

32.26

6

East Midland 

31.8

7

Wales 

31.44

8

East Anglia 

29.81

9

North West 

29.14

10

North East 

28.49

11

Yorkshire and the Humber

27.4

12

West Midlands 

26.92

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*** Source: https://theinspiredtreehouse.com/chores-for-kids-developmental-skills/

 

The most common activities/places parents give their children aged 7 to 17 lifts to (respondents were allowed to select more than one activity):

 

Chores

%

Dropping them off to see friends (at a friend's house / in town)

42.02%

Friend's birthday parties

40.05%

Sporting activities including but not limited to hockey, netball, tennis, cricket, hockey, basketball, rugby, football

35.81%

Swimming

34.07%

Shopping

33.26%

Cinema

31.51%

Sleep overs

27.16%

Trip to the park

25.19%

Play dates

24.96%

Hair cut

22.34%

Cub / Scouts / Beavers

19.56%

Dance class

16.13%

Learning musical instrument

11.90%

Gymnastics

11.32%

Bike ride (which you need to use the car to get to start point)

9.52%

Paid work

9.00%

Theatre class

7.95%

N/A - nowhere in particular

6.33%

Voluntary work

5.22%

 

 

Further information:

 

Pietro Panarisi,                                       Graeme Lambert,

Head of Press and PR,                           Product Affairs Manager,

M +44 7814 674 661                               M +44 7342 073 586

T +44 1908 548 042                                T +44 1908 548 060          

pietro.panarisi@skoda.co.uk                   graeme.lambert@Skoda.co.uk                          

 

Michelle O’Sullivan                                Clare Pleasants

Media Relations Manager                      Press Fleet Manager

M +44 7738 896 676                             M +44 7931 642330

T +44 1908 548 062                              T +44 1908 548 915

Michelle.Osullivan@skoda.co.uk Clare.Pleasants1@skoda.co.uk

 

  

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